In India, cricket has long been the king of sports, captivating millions across the nation. However, recent findings from Ormax shed light on a changing landscape. Beyond cricket, other sports are gaining traction among audiences too. Football, for instance, boasts a staggering 305 million viewers, comprising 45% of the total sports audience. Similarly, kabaddi has seen a surge, now attracting around 280 million viewers. While cricket maintains its dominance with 90% of the sports audience, the rise of football and kabaddi signifies a broader interest in sports across India. This shift marks an exciting evolution in the country’s sporting culture.
